Tag: service design

Service Design – User feedback

Helping design services to make them user centred and easy to use is what we do in the Service Design team.  

Recently, some of our colleagues who run public facing services procured a new back-end system. It gifted us a great opportunity to build a low fidelity prototype to show them what a fully digital end to end customer experience could look like for them. 

We built a small team to work on this, with skillsets of Service Design, Content Design and User Experience Design. 

We are testing this prototype to get feedback from a small group of users, which – together with input from the service – will allow us to move to a high-fidelity alpha prototype that we can test and iterate with more users.  

We have used a few different systems to allow us to work in an innovative and collaborative way. We started by creating a Miro board to allow us to group together all the information we had about the service and to gather research about what other local authorities were doing in this space. We also use the Miro board to run our sprint retrospective and planning sessions. The beauty of Miro is that collaboration is so easy, the team was able to work well together from the get-go.  

We also used Figma to build the prototype. It allows multiple team members to work on a single project. It also lets you to build up libraries of reusable components, which the whole team has access to. Finally, you can use it to do all kinds of work, such as website prototypes, interface design or graphic design and everything in between. 

Once we started to think about testing, we used Maze to create a self-guided test script. Maze lets you import a prototype directly from Figma, then ask users to complete specific tasks by interacting with the prototype. It’s a really simple way to get some high-level feedback remotely, as users can do it in their own time, on their devices. As well as testing end-to-end journeys, you can ask multiple choice questions to help guide the design of individual elements. This is a great complement to more intensive and traditional one-to-one testing, which typically takes more time. 

As we develop the service, we will share updates with you about our progress.